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Main Requirements for Product Titles

Product type must be specified — e.g., "Doll", "Wardrobe", "Smartphone", "Trash bin" (except for the "Books" category).
Starts with a capital letter — e.g., "Cabinet", "Glass".
Only allowed characters:

  • Russian and English letters
  • Numbers
  • Permitted symbols: . , : ; ( ) - / & " (used sparingly)
  • ! and ? if essential to the meaning (e.g., book titles)

Prohibited symbols:

  • Trademark ™, copyright ©, registered ®
  • Square brackets [ ], = , \ , « » and others
  • These will automatically be replaced with spaces

Length:

  • Single word — max 27 characters
  • Full title — up to 200 characters
  • Long titles must include punctuation (. , " /)

Grammatical correctness — the title must make sense, not just be a list of words. E.g., “Doll girl play children plastic” is not acceptable.
No more than two root-related words — exceptions allowed for listing model variants.

Prohibited content:

  • Extra info or promotions (e.g., “Sale”, “Discount”, “Best product”)
  • Price indications
  • Words like “analogue”, “fake”, “copy”, “replica”, “original”

Do not use:

  • Transliteration (e.g., “KUKLA” instead of “Кукла”), except for books
  • ALL CAPS (unless it’s an acronym, e.g., GOST)
  • HTML tags (<b>, <i>, <u>)
  • Hidden formatting symbols or non-breaking spaces

No keyword stuffing — don’t repeat synonymous phrases like “wall mirror mirror for bathroom mirror for hallway”
No links or references to other sources — e.g., “see brochure for more info”

Following these rules speeds up moderation and helps your product rank better in search! 🚀